Erin Patton founded The Mastermind Group, TMG, in 2002, after more than 15 years of agency and brand management experience. TMG, which derives its name from the Napoleon Hill classic, "Think and Grow Rich", is a marketing intelligence and brand management consulting firm engaged in brand development, sports and entertainment cross-platform convergence, marketing activation, and communications strategy for high profile individuals and corporate clients.

In addition to brand consulting, TMG offers a host of ancillary services, such as creative development, public relations, event marketing, media relations, media strategy, crisis communications, celebrity brand management and proprietary market research. The Company also has direct access to sports, entertainment and media personalities (informally and under contract) that greatly enhances its ability to successfully execute branding programs.

Here's what makes The Mastermind Group unique:
•Proprietary Urban Market Segmentation— We developed the first-ever quantitative segmentation study on the urban market through experience over time, a study conceptualized and formalized in the 7 Ciphers™ framework.

•Reputation and Visibility— TMG is a high-profile firm with a recognized name in the brand marketing arena.

•Proprietary Research Capabilities— We're known for cracking the code on the Urban "psychographic" consumer market, which transcends race, age and gender.

•Sports Marketing Track Record of Success— A reputation developed over many years in the business gives us a critical competitive edge. Highlights include Michael Jordan, LeBron James, Venus Williams, Serena Williams and Stephon Marbury.

•Category Expertise in Footwear and Apparel— We have an extensive background and have played an instrumental role in three of the industry's most notable product launches: Jordan Brand, Dwyane Wade/Converse and Stephon Marbury/Starbury.

•Strong Flow of New Opportunities— Our high-profile client list, reputation and a long list of program successes generate a constant flow of new business opportunities and referrals.

•Client Relationships (corporate, celebrity, media)— These deep associations with Fortune 500 corporate clients, sports and entertainment celebrities and "connections" to media personalities offer unique access and the capability to effectively execute.

•Intellectual Capital and Know-How— We're well up the learning curve on the urban consumer and general market, with an invaluable store of experience and knowledge.

•Creativity— We will deliver on our unique ability to navigate the target market with fresh approaches, such as bringing the affordable fashion craze to the urban market.

•Corporate Relationships— We've forged lasting relationships with some of the world's top brands, such as Mercedes Benz, MTV, Pepsi, Coors Light, Absolut, Converse, Adidas and Steve & Barry's University Sportswear.